Achieving for Children (AfC) provide children’s services for the boroughs of Kingston-upon-Thames, Richmond-upon-Thames, and Windsor and Maidenhead. They needed to recruit new children’s services workers to address a number of vacancies and the use of expensive agency workers. Recruiting and retaining qualified workers on a permanent basis was a key priority. A campaign was needed to attract diverse workers with the unique offer and environment at AfC.
As part of the wider campaign we photographed real care workers and used their real stories to create visuals that were targeted to specific demographics across social platforms and websites.
The campaign ran for 6 months and recruited two new permanent employees saving AFC paying for expensive agency staff.
Photoshoot for stop motion images
Animated social ad
Interviewed stories of real care workers
